Privacy Policy

We are the data controller for the personal data you provide. This means we are responsible for ensuring that your information is handled in accordance with applicable UK data protection laws.

If you have any questions or concerns regarding this Privacy Policy, please contact us using the details provided in Section 10.

Information We Collect

To provide our services and enhance your experience, we collect the following categories of data:

Personal Data

  • Identity Information: Name, email address, phone number, and account details.
  • Payment Information: Billing address, payment card details, and transaction history.

Booking Data

  • Details about your bookings, including pickup and drop-off locations, dates, times, and vehicle preferences.

Technical Data

  • IP address, device information, operating system, and browser type.
  • Usage data, including pages accessed and features used.

Location Data

  • Real-time geolocation data (with your explicit consent) to enable services such as ride tracking.

How We Use Your Data

We use your personal data only for lawful purposes, as specified under the UK GDPR. These purposes include:

A. Contractual Necessity

  • To process and fulfil your bookings.
  • To provide customer support and respond to your enquiries.

B. Legitimate Interests

  • To improve our services, platform performance, and user experience.
  • To ensure the security and functionality of our platform.
  • To send you information about relevant services and offers (you have the right to opt out).

C. Legal Obligations

To comply with applicable laws and regulations, such as anti-fraud and tax reporting requirements.

Sharing Your Data

Your personal data will only be shared with trusted third parties under the following circumstances:

A. Service Providers

  • Transportation providers for processing and completing your bookings.
  • Payment processors for secure transactions.
  • IT service providers for platform maintenance and data security.

B. Legal and Regulatory Compliance

  • When required by law, to respond to requests from law enforcement or government authorities.

C. Business Transactions

  • In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity, subject to this Privacy Policy.
  • We do not sell or rent your personal data to third parties.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Once the retention period expires, your data will be securely deleted or anonymised.

Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data, subject to legal obligations.
  • Restriction: Request limitation of how your data is processed.
  • Portability: Request a copy of your data in a structured, machine-readable format.
  • Objection: Object to the processing of your data for direct marketing or other purposes.

To exercise any of these rights, please contact us using the details in Section 10.

Data Security

We employ robust security measures to protect your personal data against unauthorised access, loss, or misuse. These include:

  • Encryption: Protecting sensitive data during transmission and storage.
  • Access Controls: Restricting access to authorised personnel only.
  • Regular Monitoring: Performing audits and system updates to prevent vulnerabilities.

Despite our efforts, no system is entirely secure. We encourage you to take precautions, such as protecting your account credentials and using secure networks.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enhance platform functionality.
  • Analyse user behaviour to improve our services.
  • Provide personalised recommendations.

For more details, please refer to our Cookie Policy. You can manage or disable cookies via your browser settings, although this may affect some features of our platform.

International Data Transfers

If your data is transferred outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent mechanisms, to protect your data in accordance with the UK GDPR.

10. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how your data is handled, please contact us:

Email:
info@ridenoww.com

Phone:
020 3488 8634

Address:
Ridenoww Ltd
2nd Floor, Titan court, Hatfield
Hertfordshire, AL10 9NA

For escalations, you may also contact the UK Information Commissioner's Office (ICO):

Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be published on this page with the revised effective date. We encourage you to review this policy periodically.

Your trust is essential to us. We are committed to safeguarding your personal data and delivering a secure, reliable service.

Last updated: March 2025